Events · Conferences · Team culture
The events partner for MSPs & MSSPs.
GLA Marketing is a specialist events, conferences and team-culture partner for IT service providers. We produce leadership conferences, partner and client events, internal team-building and technology-education programs — built to feel like an invitation, not a compliance report.
What we structure
Four kinds of gatherings for the MSP & MSSP sector — each produced end to end, from the run-of-show to the closing keynote. The calibre of the big annual channel conference, built for your own people.
Leadership conferences
Annual leadership summits built for MSP & MSSP leadership teams — strategy, security, and the people who deliver it.
Learn more →Partner & client events
Events that bring your partners and clients into one room, produced end to end so the day serves the relationship.
Learn more →Internal team-building
Programs that keep a growing provider's culture intact as headcount scales — in person and with intent.
Learn more →Technology education & training
Structured internal training staff actually retain — sequenced by stack and paced for a full technical day.
Learn more →Funding
Put partner marketing funding to work.
Microsoft and AWS both fund partner marketing — and events are among the activities that funding supports. Microsoft co-op accrues on the business you've done and often lapses unspent; AWS market development funds (MDF) are money a qualifying account can request. Both are hard to actually use — the pre-approvals, eligibility rules and proof-of-execution are a project in themselves. That's the part we take on: we run the event to fit the rules and prepare the claim-ready evidence. You (or your distributor) submit; your Microsoft or AWS program decides. Accrued co-op that isn't claimed in time simply lapses.
How co-op & MDF funding works →
Credible to a technical buyer. Distinct from the sea of tech-blue.
A restrained, editorial identity — ink, cream and charcoal with a single warm accent — so your event reads as considered from the save-the-date to the after-party. Precision and control on the logistics; creative energy in the room.
Recent work
Precision IT — a leadership offsite in Bali
In May 2026 we produced Precision IT's bi-annual internal business-development conference in Bali — two days built to move a leadership team forward, not just get them out of the office. GLA shaped the program end to end: the run-of-show, the sessions, the production, and the culture around the edges.
“GLA took our bi-annual business development conference and made it the moment the whole company plans around. Bali could have been a nice trip; instead it was two days of real strategy, genuine connection and an energy that carried back into the business for months. Every detail — the run-of-show, the rooms, the pacing — was handled so our leaders could just be present. It didn't feel like an event that was managed. It felt like one that was authored.”
Common questions
Who does GLA Marketing run events for?
MSPs and MSSPs — IT service providers to the SMB and mid-enterprise market — and their leadership teams, partners and staff.
What kinds of events does GLA produce?
Leadership conferences, partner and client events, internal team-building, and technology education & training days — as standalone events or as a stream within a larger program.
How far ahead should we plan a leadership conference?
The earlier the better for the right venue and speakers, but we regularly shape programs across a range of timelines. Start a conversation and we'll map it with you.
Can we fund an event with Microsoft co-op or AWS MDF?
Sometimes, and it depends on the program. Microsoft co-op accrues on the business you've done and reimburses eligible, pre-approved marketing activity; AWS market development funds (MDF) are money a qualifying account can request — and events are among the activities both support. We run the event to fit the rules and prepare the claim-ready evidence — the pre-approval, agenda, attendance and invoice a submission needs. You (or your distributor) submit; your Microsoft or AWS program decides. Start a conversation and we'll map it to your situation.
Planning an event for your team?
Tell us what you have in mind — a leadership conference, a partner event, an internal program — and we'll shape it with you.